A company's crisis situation can arise from all kinds of causes, and often combinations of them. Consider, for instance, rapidly changing market conditions, the loss of one or more major customers, an overly heavy cost structure, production with too low an efficiency, projects with unexpected ‘bleeders’,
mergers or acquisitions gone wrong, investments that do not pay off enough or quickly enough, an organisation that is no longer set up in a forward-looking way, lack of timely innovation of products and processes or an internal rather than customer-centric focus.
